Everyone is talking about this,
it did become a bit of a disturbing one for many of us, the new era,
AI this, AI that.
I’ ll keep this quick.
So, clients are asking these models and expect them to answer for them.
The key to be there? Content and consistency, especially from media.
The first step for you to be there?
Relevancy!
Pro tip: You need to be in relevant media. If you are an investment firm and get featured in ELLE magazine, although it is a great one, then you are confusing the algorithms (ELLE is a fashion trends magazine, mainly for women).
Example
We asked AI mode of Google what does it think about a case, and what are the top 5 magazines for the HNWI Investment related; for high ticket services and products, here’s the results
With an easy 5 line prompt, you can find what AI thinks about your niche, and understand what it thinks about credibility; The crucial aspect to associate your brand with.
Then, understand which one is for you
based on price of course. Although we all love to be featured in the most prominent media, paying 20-30k per month for ad placements alone (to be in FT for instance), it might be challenging for some brands. Therefore, you choose the one you can afford to do 1, 2 or even 3 campaigns, in order to have the capacity to double down when it shows promising results.
That’s all from me today, have a good one.
Savvas