Hey, Hola, Ciao,
2026 is here, and it is the year of ‘‘presence’’
In case you missed the news (impossible but it happens), AI is here to stay, for good. That means people (all of them) will be asking it things.
What does it mean for you? The moment ‘‘people’’ become ‘‘prospects’’ for you, they will check what does AI say before booking you, or becoming a client in your business.
There is a catch, we need to give both quality and quantity to AI machines, if we want the narrative to be on our favour.
The tips:
Have a communications strategy before you start. Since the content we publish, no matter how relevant or recent it is, AI can find it, we really need an architects plan before building this publicity house
Have a legacy marketing strategy (if applicable). High ticket businesses don’t have a year’s worth of strategy, or event 3. We need a legacy marketing strategy to make sure everything is built properly - imagine EY for instance.
Lastly, define the real goal. It is very easy for a narrative to side track. If the goal is fixing reputation, then you need a reputation assessment first. If the goal is creating reputation, then you need to uncover what this reputation means for the money flow of the business. Not all publicity is the same. People often say; it’s just an article, If you say so, then this article, or narrative as we call it, it is not good enough for people to convert, you need a better one.
Should you listen to this advice?
Well, our recent client Gio, CSO of CBI (Commercial Bank International) and Co-founder of CBI’s new initiative, CBIx, was just WOW, with our approach, strategy and result.
Here’s his words:
Email reply the moment he saw the story
LinkedIn public recommendation
the fact that we write for the machines as well, it doesn’t mean we shouldn’t care about the story feeling and ‘‘vibe architecture’’. People will be reading the story at the end. So we need a real good piece, not this AI thin articles.. people are already bored of the AI gen ones.